Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group in 2006 and have since built it into one of New York’s most successful and multi-faceted hospitality management companies. Within the company framework exist several divisions devoted to restaurant and nightlife operations, marketing, event production, promotions and lifestyle management. In Fall 2013, EMM Group unveiled La Cenita, a vibrant, contemporary Mexican Grill in the Meatpacking District. Prior, EMM Group launched The General, a Modern Asian-inspired restaurant, FINALE, its largest New York nightlife venture to date and the Jazz Room at The General, an extension of the restaurant offering full dinner and cocktail service along with authentic, live jazz — all within a 20,000 square foot property at 199 Bowery on the Lower East Side. In 2012, EMM Group expanded south, opening outposts of premier New York brands CATCH and SL inside The James Royal Palm in South Beach, Miami as well as partnering into HQ Nightclub and The Social within Revel in Atlantic City. Currently the company manages a dynamic portfolio that also includes Lexington Brass, SL East, LULU’S, The Estate, a privately owned property in Sag Harbor for events, and Four Hundred, a members-only lifestyle management service.